Fenty Beauty

The contour is CONTOURING 💯 In 1, 2, 3 steps, @lenkalul is sculpted and snatched with #MATCHSTIX, the OG contour stick 🤎 Get into AWL these #contourhacks + tips, boos! Tap the 🔗 in bio to get snatched tuh-day

This is what we've been up to the last couple years. And now she's all yours... Soft' Lit Naturally Luminous Foundation 🌟 It's hydrating, long wear and packed with skin-loving ingredients! And you DAMN RIGHT it's coming in all 5️⃣0️⃣ shades!! @Rihanna wears shade '335' applied with the *NEW* 145 Foundation Brush #SoftLitGlow available now at the #FentyBeauty site & @sephora

Happy 1️⃣ Year Anniversary to the thiccest of ‘em all 👉🏽 #HellaThiccMascara 🖤 Muva @Rihanna is kickin’ off the celebration with a ’lil dancy dance moment 💃🏽

#MATCHSTIX: the OG contour stick that still hits every. single. time 🖤 @Rihanna made getting snatched and sculpted simple with 9 easy-to-blend cream to powder sticks that last alllll day❗ Meet your #MatchStix at the #fentybeauty site, @Ulta Beauty, @sephora , @sephoracanada, and @Kohl’s #sephoraxkohls! 🔥

Replying to @Lathi DE Virgo @Rihanna said 🗣️ ASK ME AGAINNN Mmhmm, we see y’all in the comments! 👀 Muva is setting the record straight cuz everyone’s still asking “What does Rihanna REALLY smell like?” & incase you STILL didn’t know…it’s #FentyParfum 🥀 Cop Rihanna’s iconic, signature scent in the *new* 30ML size NOW at the #FentyBeauty site + online at @sephora on 5/7 🤎 🎤: @golloria

Our Roman Empire? #GlossBomb in ‘Fuchsia Flex’ on @Erin Rose 🎀🩷🍇 Shop + cop all the VIRAL #fentybeauty lippies during the Sephora Savings Event at @sephora, @sephoracanada + @Kohl’s #sephoraxkohls! 💋 #SephoraSavingsEvent Deets ⤵️ 🖤 Rouge (20% off) | 4/5–4/15 🖤 VIB (15% off) | 4/9–4/15 🖤 Insider (10% off) | 4/9–4/15

The fuchsia is flexin’ again 💖 Das right, boos! We just restocked 🌟 @Ana Gabi is swipin’ on our shimmering holographic deep fuchsia #GLOSSBOMB in ‘Fuchsia Flex’ 🪩 This is THE ultimate stop-everything, gotta-have-it lip gloss with explosive shine that feels as good as it looks 👄 Tap the 🔗 in bio to cop this stunnin’ shade before it sells out again! ✨

Y’all know wassup 🔒♥️ @Rihanna x @A$AP Rocky come through with that main character energy in our short film, “Born to Steal: Yours, Mine, Ours” 💋 Cop a #LuxBalm for you and yours now at @sephora, @sephoracanada, #sephoraxkohls + the #fentybeauty and #fentyskin sites

The flex of all flexes? #GlossBomb in Fuchsia Flex 💖 @wendyandmay put our ~viral~ shimmering holographic deep fuchsia gloss to the color theory test 👉🏿👉🏽 The color is slightly different on each skin tone but the sparkle + shimmer is shinin’ bright on both ✨ Shop the #SephoraSavingsEvent & stock up on #FuchsiaFlex + ALL our viral Gloss Bombs in-store & online at @sephora, @sephoracanada, and @Kohl’s #sephoraxkohls 💸 Sephora Savings Event Deets ⤵️ 🖤 Rouge (20% off) | 4/5–4/15 🖤 VIB (15% off) | 4/9–4/15 🖤 Insider (10% off) | 4/9–4/15

POV: you and your bestie at @sephora whenever Fenty drops that new new 🖤 Y’all already know bad gal @Rihanna and her baddie fren @GLAMZILLA HAD to pull up on launch night to secure their #SoftLitFoundation shades (AND SUM 🤭)

Your new fave #glowyskin combo loading…🌟✨💫 @Amber Marie is swiping on shade 200 of our luminous #SoftLitFoundation using the NEW 145 Foundation Brush and the skin is giving golden hour glow + complexion purrrfection 😍😮‍💨 Whewww!! Peep that immaculate shade match too 👏🏼 Enter ya #SoftLitGlow era at @sephora + the #fentybeauty site NOW!

Slide on over to @sephora to re-up on all of your #FentyBeauty + #FentySkin essentials 'cause the #SephoraSavingsEvent starts today! 💄🖤 The Sephora Savings Event Deets + Dates ⤵️ ✨ Rouge (20% off) | 4/5–4/15 ✨ VIB (15% off) | 4/9–4/15 ✨ Insider (10% off) | 4/9–4/15 Happy shopping, boos! 🛍️🛒

The way it just *melts* into the skin 😮‍💨✨ Nothing hits like that first swipe of #SoftLitFoundation ❤️‍🔥 Watch as our *NEW* Soft'Lit Naturally Luminous Longwear Foundation delivers an instantly softened, evened-out + lit-from-within finish that's glowy but nevaaa flat or greasy 🤩 @Chloe Morello is swiping on shade '175' and that buildable medium coverage is looking tewww gewd! Cop this golden hour glow before anyone else NOW on the @sephora app 🖤#SoftLitGlow

@Rihanna’s golden hour glow is so good, we had to bottle it ✨ #SoftLitGlow Muva wears the *new* luminous #SoftLitFoundation in shade ‘335’ applied with the 145 brush

The most requested foundation ever is HERE! Meet the secret to @Rihanna’s golden hour glow, the new Soft’Lit Naturally Luminous Longwear Foundation + the '145' Brush ✨✨ ​Are you ready to enter your glowy era? ⤵️​ 🖌️ Medium, buildable coverage ​ ✨ Luminosity for all skin types, from dry to oily​ 💦 Hydrates, brightens + evens skin tone​ ⏰ Longwear, waterproof + transfer-resistant​ 💯 50 shades for all 🌿 Packed with skin-loving ingredients​ ​Muva wears #SoftLitFoundation in shade 335, applied with the *NEW* 145 Foundation Brush✨ Head to #Sephora to find your match! #SoftLitGlow

SOUND ON! 🎧✨ The most iconic #SephoraSavingsEvent haul doesn't exi- 💅🏽💅🏻💅🏿 Our bags are full + savings are secured 💸 What’s going in your cart, #FentyFam? 🖤 Shop the sale in-store or online at @sephora, @sephoracanada + @Kohl’s #sephoraxkohls! #SephoraSale Deets ⤵️ 🖤 Rouge (20% off) | 4/5–4/15 🖤 VIB (15% off) | 4/9–4/15 🖤 Insider (10% off) | 4/9–4/15 #unboxing #asmrmakeup

TFW that #FentyBeauty shade matching filter *actually* givesss what needs to be given! 😮‍💨💯 Tap into our latest #SoftLit Shade Match #TikTokEffect to find your perfect shade in our *NEW* hydrating + glowy #SoftLitFoundation line up 🌟 Tag us + comment your shade below, Fenty Fam! ✨⤵️

Golden hour glow, bottled✨✨ @Rihanna’s Soft’Lit Naturally Luminous Longwear Foundation drops 4.26.24 exclusively at #Sephora + the #FentyBeauty site #SoftLitGlow

Replying to @🌊 AAAAND for the grand finale of all tings @Rihanna and @GLAMZILLA…let’s throw it back to #SOFTLIT LAUNCH NIGHT when Rihanna snuck Steph in for a lil’ late night exclusive #Sephora run 🤫😜 #FentyFam, consider this your sign to stock up on #SoftLitFoundation shades for ya mama, ya cousin, ya aunt, and ALLLL your baddie frens at @sephora 🖤🤭

*FENTY GOLDEN HOUR ERA ACTIVATED* 🌟 The radiant foundation you've been asking for has *officially* landed!! 🤩 Introducing Soft'Lit Naturally Luminous Longwear Foundation, or as @Rihanna calls it, golden hour in a bottle ✨​ ​All the tea on our *NEW* #SoftLitFoundation ⤵️​ ✔️ Medium, buildable coverage ​ ✨ Luminosity for all skin types, from dry to oily​ 💦 Hydrates, brightens + evens skin tone​ ⏰ Longwear, waterproof + transfer-resistant​ 5️⃣0️⃣ inclusive shades ​ 🌿 Packed with skin-loving ingredients​ Want to be the first to cop the #SoftLitGlow? Snag exclusive early access on the #Sephora app on 4/25 🖤